MARKETING

1. Building email lists for existing and potential clients, and then sending them posts, emails, newsletters can automate some of the sales. This way you can generate business at excellent customer acquisition cost levels.

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2. Providing statistical insights into customer order volumes, frequency, margins on sales to individual customers, etc. will lead you to cut losses in bad market segments and make gains in prosperous ones.

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3. Recording and assessing marketing experiments and campaigns, their costs and results, can guide you to increase marketing reach efficiency, saving much campaign expenditure.

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​4. Tracking the tasks and time spent by the marketing team will lead to leaner and more effective workflows and team structure, either saving money on salaries or getting better sales volume / marketing cost ratios.

 

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Contents

Section 1

Department-specific benefits

Section 4

Change Management

Section 2

Restructuring benefits

Section 5

System related operational risks

Section 3

Modelling

Section 6

Interconnectedness
of systems

Section 7

Other system gains

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